Portfolio
I pride myself on being able to write for any audience. Whether it’s about music, sport, or anything in between, I’ll get to know your business or publication and understand the voice you use to talk to your audience.
Music Interviews
I love turning interviews into features that speak to people. Every interview contains a lesson, and the features that I write reflect that. Great features stay with people long after they’re finished reading. Writing about music gives me the chance to help foster an Australian music industry where everyone has the chance to tell their story.
Copywriting
Copywriting is an art, and it pays to get it right. The difference between good and bad copy is night and day. It’s the difference between converting interest into an actionable outcome and losing a customer’s interest. Well-crafted copy isn’t just about the writing, though. It involves SEO optimisation, backlinking and ideas that stand out from the crowd.
I’ve spent years honing my skills while working in a range of industries. Whether it’s HR, hospitality or healthcare (or any other industry), I can write your next great piece of content and get you results that matter.
I can also share ghostwriting examples upon request.
Music Features & Reviews
Writing reviews can be a lot of fun, especially when I really connect with a project or event. It’s a chance to delve deeper into an artist’s mindset when creating music or capture the atmosphere and significance of a live concert. Writing features is similarly enjoyable, especially when putting together lists that highlight some of the artists that are pushing a particular genre/scene forward.
Sports Interviews
As a somewhat handy leg spin bowler and a long-suffering Essendon supporter, getting to speak to sporting stars is another highlight of being a writer. It’s also something I’d love to do more of in the future!
Media Appearances
In 2023, I’ve appeared on both ABC and Triple R, speaking about music-related issues. It’s important to me that issues affecting the Australian music industry, and Australian artists, get covered - and I’m always happy to offer my thoughts on issues that face Australian creatives.
Audio Features & News Bulletins
Over the years, I’ve had the chance to speak to politicians, academics, community figures and more. It’s a fun challenge whenever I get the chance to create a compelling audio narrative using original interviews, audio grabs and a script. I also enjoy writing a script and using audio grabs and interviews to create short, snappy news bulletins that tell people about the news of the day.
Music PR
Want to let the world know about your next single, EP or album? I can help walk you through a PR campaign, and get the word out about your latest release.