Portfolio
I pride myself on being able to write for any audience. Whether it’s about music, sport, or anything in between, I’ll get to know your business or publication and understand the voice you use to talk to your audience.
Music Interviews
I love turning interviews into features that speak to people. Every interview contains a lesson, and the features that I write reflect that. Great features stay with people long after they’re finished reading. Writing about music gives me the chance to help foster an Australian music industry where everyone has the chance to tell their story.
Esquire Australia
Meet Vacations, Australia's greatest boy band
NME Australia
The Kid LAROI's Ready For (Another) Homecoming
Junkee
Angus & Julia Stone: “It’s Hard To Appreciate Someone That’s Always Right Next To You”
KEF
In A Room Together: Jim Rindfleish of Mildlife, Winten and Matthew Craig
Copywriting
Copywriting is an art, and it pays to get it right. The difference between good and bad copy is night and day. It’s the difference between converting interest into an actionable outcome and losing a customer’s interest. Well-crafted copy isn’t just about the writing, though. It involves SEO optimisation, backlinking and ideas that stand out
from the crowd.
I’ve spent years honing my skills while working in a range of industries. Whether it’s HR, financial services, technology or healthcare (or any other industry), I can write your next great piece of content and get you results that matter.
I can also share ghostwriting examples upon request.
Eden Exchange
Various (including website, blog + social media copy) - currently working here as a Digital Marketing Specialist
Vudoo
Various (including website, blog + social media copy)
NEFF
The six best lemon recipes to bring to your next gathering
Qudos Bank
7 ways to handle the rising cost of living
Upskilled
3 Career Strategy Tips to Stay Ahead of the Curve
Music Features & Reviews
Writing reviews can be a lot of fun, especially when I really connect with a project or event. It’s a chance to delve deeper into an artist’s mindset when creating music or capture the atmosphere and significance of a live concert. Writing features is similarly enjoyable, especially when putting together lists that highlight some of the artists that are pushing a particular genre/scene forward.
Guardian Australia
Critic’s pick: Hockey Dad, the surf-rock duo with surprising depth
Junkee
Live Music In Australia Is Changing. Is The Industry Ready To Change With It?
Acclaim
9 Artists From the Australian Rap Underground You Should Know
VICE AU
In Australia, There’s the Music Industry. And Then There’s Soundcloud.
Red Bull
How Soundcloud rap outgrew itself and found the mainstream
Sports Interviews
As a somewhat handy leg spin bowler and a long-suffering Essendon supporter, getting to speak to sporting stars is another highlight of being a writer. It’s also something I’d love to do more of in the future!
Red Bull
Rhiannan Iffland on feeling “invincible” and taking the next step
Red Bull
How I Train: AFL midfielder Travis Boak on reaching peak performance
Red Bull
How I Fuel: Christian Petracca on his training diet & his cooking TikTok
Media Appearances
I’ve made appearances on both ABC programs and Triple R, speaking about music-related issues. It’s important to me that issues affecting the Australian music industry, and Australian artists, get covered — and I’m always happy to offer my thoughts on issues that face Australian creatives.
ABC Nightlife
What Spotify's new pay deal means for artists and their music
Triple R
Music Writer Ben Madden on Bluesfest's PR misadventures
Audio Features & News Bulletins
Over the years, I’ve had the chance to speak to politicians, academics, community figures and more. It’s a fun challenge whenever I get the chance to create a compelling audio narrative using original interviews, audio grabs and a script. I also enjoy writing a script and using audio grabs and interviews to create short, snappy news bulletins that tell people about the news of the day.
SBS
Pay day loans leave vulnerable people worse off
SBS
A rough ride from shareholders for Westpac directors at AGM
SBS
PM Bulletin 28 December 2019
Music PR
Want to let the world know about your next single, EP or album? I can help walk you through a PR campaign, and get the word out about your latest release.